Leader in the wine accessories and barware category sold under the Rabbit and Houdini brands.
Metrokane’s products are sold through the department store, mass retail, club, grocery, convenience and online channels.
The seller’s objective was to find the right partner, who would remain a good steward of the brands and foster the future growth of the product portfolio.
Metrokane had experienced robust sales and profit growth leading up to the sale process as a result of recent customer wins that the owners wanted to capture through a higher valuation as part of the sale.
Given the strength of the Metrokane brands, a broad buyer’s list consisting of both international and domestic buyers were contacted.
Recent strength coming from a newly acquired customer significantly changed the financial profile of the business, making a temporary delay in the process the optimal way to maximize value to the sellers.
Sector expertise and strong investor relationships resulted in a refined group of potential partners that had the requisite experience managing a globally recognized branded product portfolio.
Trefethen professionals identified potential buyers, marketed the business, led due diligence efforts and were actively involved in all negotiations leading to the ultimate sale of the business.